Reforium started by helping short-term rental operators grow their revenue. Working closely with operators across a lot of different bookings, one pattern kept showing up: the stays booked by companies, for relocations, project teams, secondments and training cohorts, were consistently the most valuable bookings on the calendar, and the hardest for operators to find on their own.
These stays run two weeks or more instead of a weekend. They fill midweek nights that leisure guests tend to leave empty. And the guests need less hand-holding once they are settled in. The problem was never demand. It was that companies searching for this kind of housing and operators with the right homes rarely found each other directly.
So we built a simple way to connect the two sides. Companies send us a brief and get a shortlist of vetted homes without doing the search themselves. Operators become the primary partner for their area and receive those requests first, instead of competing for them.
We are starting in London, working with one primary partner per area so every request goes to someone who actually knows the neighbourhood.